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About Us
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Welcome to our family!
Patty Elzinga and her daughter Heidi Christine O'Connor, opened their first salon in Ada in 1987 with $10,000 and a million dollar dream. Since then they've opened two more locations and two of Patty's other children, Betsy and Cris, joined the duo. Their goal has always been to treat their staff and clients like family, and to exceed their patrons' expectations. "We don't follow the trends, we set them" remains a popular motto among the owners and staff.
Awards & Recognition
- Named one of the Nation's top 200 fastest growing salons in 2005 (sixth consecutive year) Salon Today Magazine
- Semi-finalist for Global Entrepreneur of the Year. Global Salon Business Awards, Beverly Hills, CA, 2004 awarded in London
- Salon & Day Spa listed in the "Best of Grand Rapids". Grand Rapids Magazine, 2005 & 2004
- Best Day Spa (Silver Townie Award). On the Town Magazine, 2004 & 2005
- Global Outreach Award. TSA Salon Association for their volunteer efforts in Khabarovsk, Russia
- Patty Elzinga named Person of the Year. Ada Business Association
Community Involvement
Giving back to the local community remains a vital role of the Heidi Christine's team. Countless donations are made to local charities and people in need every year. Staff members also contribute to philanthropic efforts. Each year they collectively vote on a charity they wish to help for the upcoming year.
Most recently, they have volunteered their time and services to the Renucci House in Grand Rapids. Located near Spectrum Health and DeVos Children's Hospital, the Renucci House provides safe, convenient and comfortable overnight accommodations for families whose loved ones are ill.
Weekly services include manicures, haircuts, and massages for family members who are under stress and may not be taking the best care of themselves.
Get to Know Heidi Christine
- In-Salon Educator
- Advanced Academy Educator in Tokyo, Japan and Khabarovsk, Russia
- Member of the Elite Global Design Team for Matrix
- Global Outreach Award Winner
- Featured at Hair Color USA
- Winner of Beaute Crafte Hair Colorist of the Year, 1997, 1998
- Winner of Beaute Crafte Hairdresser of the Year, 1996
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